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$比亞迪(SZ002594)$

近兩個月，中國新能源汽車比亞迪進入歐洲市場引起國外媒體廣泛關注。當地主流電視臺DW、德國知名汽車媒體Auto Motor und Sport等對比亞迪Atto3(元plus)的產品測試傳播在國外收獲了廣泛的好評，內容有很多亮點，讓我們看看海外主流媒體是如何評價比亞迪產品的。視頻文字內容轉載翻譯如下：

(資料圖片)

0:07

EmmanuelSch?fer(主持人，English):

This is the BYD Atto 3,a Chinese purely electric car,that does a lot of things differently.But Does that make it a better car?We"ll find out today.Welcome to REV!

這是比亞迪的Atto3（國內的元plus），一款中國純電動汽車，它做了很多獨特的事情。但這些是不是能讓它變成了一輛更好的車呢？今天就來探究一番。歡迎收看REV節目！

0:29

BYD,an acronym for Build Your Dreams,is one of the largest new energy vehicle makers in the world.

BYD是“構建你的夢想”的首字母縮寫，是世界上最大的新能源汽車制造商之一。

0:41

The Atto 3 has a really cool feature that is, that you can change the direction of that central touch display. So, if you don’t like it like that, you simply press that button and it will flip by 90degrees and then it turns the picture just like a tablet that you would use at home. And I mean, have you seen any other car where that works? I haven’t. And I’ve seen a lot of cars.

Atto 3有一個非常酷的功能，那就是，你可以改變中央觸摸顯示器的方向。所以，如果你不喜歡這樣，你只要按下按鈕，它就會翻轉90度，然后它就會把圖片翻轉過來，就像你在家里用的平板電腦一樣。我是說，你見過其他能用的車嗎？我見過很多車但是沒見過這個功能。

1:12

EmmanuelSch?fer(English):

The general driving impression in the Atto 3is pretty smooth.You feel some bumps,but it"s nothing that you would consider a disturbing fact.So,it"s quite a nice ride and it is rather silent in here.We were driving on the autobahn earlier.We were like going 130,140 Kilometers an hour and the wind noises were not that prominent in the interior.So,I really Liked that fact.

Atto 3的總體駕駛感覺非常平穩。你感覺有些顛簸，但這不是你認為令人不安的事實。所以，這是一個相當不錯的旅程，而且這里相當安靜。我們之前在高速公路上開車。我們的時速大概是130到140公里，而且車內風燥也不是很明顯。我真的很喜歡這個事實。

1:42

The Atto3has a power output of 150kW,makes the dash from 0to 100km/h in 7.3s and can reach a top speed of 160km/h.

Atto3的功率輸出為150kW，在7.3秒內從0加速到100km/h，最高時速可達160km/h。

1:55

The Exterior of the Atto 3has a fresh and sporty design without being too futuristic.With a length of 4,45m it positions somewhere in the middle between VWs ID3(4,26m)and

ID4 (4,58m)

Atto 3的外觀有一個新鮮和運動的設計，沒有太多的未來主義。它的長度為4.45米，位于大眾 ID3(4.26米)和 ID4(4.58米)之間

2:13

EmmanuelSch?fer(English):

The interior of the Atto 3,at first glance,it looks quite cool,pretty futuristic.The steering Wheel feels nice,it has some buttons for the most important functions,just as you"re used to In most other cars.What takes some getting used to,though,is the door opener,because it"s Right here and you have to pull it back like this to open the door.If you don"t know it,you will Spend a lot of time looking for it,because it"s nowhere down here.Apart from that,you have These vents right here.Those look quite futuristic as well.They are a little loud if you close them,but you will not often use this.So,it"s okay.Down here you have some buttons for Most important functions,for example,for parking assistance or the auto hold function.But The highlight in the interior is definitely that huge touch screen right here,that will give you Navigation and of course music,Spotify,DAB+radio,everything you need.The only thing I don"t really like,is the fact that you have to adjust the temperature via the touch screen as well.But that is also an issue in other cars,for example in VWs.So,the Atto 3is no special In that aspect.

Atto 3的內飾，乍一看，它看起來很酷，很有未來感。方向盤感覺不錯，它有一些按鈕，用于最重要的功能，就像你在大多數其他汽車習慣了。需要花些時間去適應的是開門器，因為它就在這里，你必須像這樣把它往后拉才能打開門。如果你不知道，你會花很多時間去找它，因為它有點設計感，不習慣的話可能找不到。除此之外，這里還有通風口。這些看起來也很前衛。如果你關上它們，聲音會有點大，但是你不會經常使用這個。所以，沒關系。這里有一些最重要功能的按鈕，例如，停車輔助功能或自動保持功能。但是內飾的亮點絕對是這里巨大的觸摸屏，它會給你導航，當然還有音樂，Spotify，DAB + 收音機，所有你需要的東西。我唯一不喜歡的是，你還得通過觸摸屏來調節溫度。但這也是其他汽車的一個問題，例如大眾。所以 Atto 3在這方面沒什么特別的。

3:29

A thing we noticed during our test ride is that the lane assistant,which warns you if you’re About to leave your lane,is a little too motivated,meaning it sometimes warns you a little too Early on narrow roads.

我們在測試過程中注意到的一點是，車道輔助功能(如果你要離開車道，它會提醒你)有點過于積極主動，這意味著它有時會在狹窄的道路上過早地提醒你。

3:47

EmmanuelSch?fer(English):

A thing that makes BYD cars so special are the batteries.Instead of lithium-ion batteries that are used in most other electric vehicles nowadays,they use lithium-iron-phosphate batteries and those are the only ones right now,that can pass the nail test,where there is a nail driven Through the battery.

比亞迪的汽車最獨特之處是他的電池。與現在大多數其他電動汽車使用的鋰離子電池不同，比亞迪使用的是磷酸鐵鋰鹽電池，這是目前唯一可以通過針刺測試（用一根鋼針穿刺電池）的電池。

4:07

This is done in the nail penetration Lab of the BYD subsidiary FinDreams,responsible for Battery production.A blade battery pack surely deserves its name inspired by the long and flat shape.

這是在比亞迪子公司弗迪電池的穿刺實驗室完成的，該實驗室負責電池的生產。刀片電池組正如其名，修長扁平的外形。

4:22

Dr.Chao Li,Senior Engineer of FinDreams Battery(Chinese):

李超博士，弗迪電池公司的高級工程師（中國人）

The nail penetration test simulates short circuits in batteries under extreme conditions,as a Metallic nail pierces the battery for the purpose of analyzing its performance in this situation.In the industry,the nail penetration test is widely recognized as the most stringent battery Safety test.

穿刺實驗模擬電池在極端條件下的短路，因為金屬刺穿電池是為了分析其在這種情況下的性能。在業內，穿刺測試被廣泛認為是最嚴格的電池安全測試。

4:35

The man in charge is Dr.Chao Li.He prepares both,the blade battery and an NCM Lithium Battery pack,for the test.

穿刺實驗的負責人是李博士。他為實驗準備兩組電池，刀片電池和 NCM三元鋰電池組。

4:45

As soon as the nail drives through the NCM battery’s outer shell it starts to inflate while Emitting smoke.Shortly after it explodes,violently burning at temperatures above 500°C.

當鋼針穿過 NCM三元電池的外殼的瞬間，它就開始充氣鼓包，同時釋放煙霧。很快就發生爆炸，電池在500攝氏度以上的高溫下劇烈燃燒。

4:56

In contrast the blade battery emits neither flames nor smoke and its surface temperature Does not exceed 60°C.This implies that EVs equipped with the Blade Battery would be far Less susceptible to catching fire–even when they are severely damaged.

相比之下，刀片電池在針刺實驗中不會發出火焰或煙霧，其表面溫度不超過60 °C。這意味著配備了刀片電池的電動汽車不太容易著火——即使它們受到嚴重損壞。

5:15

Another test sees a 46-ton fully loaded heavy-duty truck roll over the Blade Battery pack. Surprisingly the battery survives the test without leakage,deformation or smoke.At the final Step of the test,the Blade Battery is reassembled,loaded into a BYD HAN EV and the Vehicle still functions.But,the blade batteries have even more advantages.

另一個測試看到了一輛46噸滿載重型卡車壓過刀片電池組。令人驚訝的是，電池在測試中沒有泄漏、變形或冒煙。在測試的最后一步，刀片電池是重新組裝，裝入比亞迪漢電動汽車后，車輛依然可以正常行駛。其實，刀片電池的優勢還不止于此。

5:41

Dr.Li Chao,Senior Engineer of FinDreams Battery (Chinese):

First of all,higher volumetric energy density.Thanks to structural innovation,the Blade Battery boasts arrays with a high level of integration and a smaller number of structural Elements to increase the Blade Battery pack’s space utilization from 40%in the case of Conventional battery packs to 60%or even up to 75.6%,elevating volumetric energy density To 310Wh/l.

首先，刀片電池的體積能量密度較高。由于結構創新，刀片電池擁有高度集成的布局和較少數量的結構件，刀片電池組的空間利用率從常規情況下的40%提高至60% ，甚至高達75.6% ，提高體積能量密度到310Wh/l。

6:03

A main advantage of the blade batteries is that,unlike regular Lithium-Ion Batteries,they do Not require Cobalt,which is already a rare raw material.

刀片電池的一個主要優點是，不像普通的鋰離子電池，刀片電池不需要鈷，現在這是一種稀有的原材料。

6:15

EmmanuelSch?fer(English):

The battery capacity of the Atto 3is around 60.5kilowatthours and that will give you around 420kilometers of range.That is around the same amount that you have in other cars in that segment.

Atto 3的電池容量大約是60.5千瓦時，這將給你大約420公里的里程。這個數字和其他車型差不多。

6:29

Located in Bi shan District,Chongqing,China,the FinDreams Battery Factory is the first Production base for the Blade Battery.BYD invested 10billion Yuan,roughly 1.4billion US Dollars into that factory,which now produces an annual 20GWh.There are rumors that BYD Will not only power their own cars,but could also provide other manufacturers with blade Battery packs.One of the reasons is probably weight.According to BYD,the battery cells Account for 80to 90percent of the total weight of a blade battery pack,where as in a Conventional NCA battery pack it’s only around 60percent.

位于中國重慶市璧山區的弗迪電池廠是第一個刀片電池生產基地。比亞迪投資了100億元人民幣，約合14億美元用于該廠，目前該廠年產能為20GWh。有傳言說，比亞迪將不僅為自己的汽車提供動力電池，也可以提供刀片電池組給其他汽車制造商。其中一個原因可能是重量。根據比亞迪的說法，電池電芯占刀片電池組總重量的80% 至90% ，而傳統的NCA三元電池組只有60% 左右。（所以，同樣帶電量的情況下，刀片電池電池組的重量更小，三元電池組的重量更大）

7:07

EmmanuelSch?fer(English):

This car comes in at somewhere around €38,000in Germany and you will almost not find Any other car in that segment for that price and especially with all the features you get in this car.

這輛車在德國的售價大約是38,000歐元（折合28萬人民幣左右），在這個價位，你幾乎找不到擁有ATTO 3全部功能的任何其他車。

7:23

During the Euro NCAP Crash test the Atto 3received a full 5out of 5rating and 91out of 100Points for passenger safety.

在歐洲 NCAP 碰撞測試中，Atto 3獲得了滿分是5分的5分評分，和滿分為100分的91分的乘客安全評分。

7:35

EmmanuelSch?fer(English):

As of now,the Atto 3is based on 400-volts-technology,like most of the other electric cars out there,but the plat form that it"s builton also supports 800-volts-technology.And if this car Becomes a success and the numbers allow it,they would also think about building it in an 800-volt-version and that would mean,that the car can be charged faster than it can be now.

到目前為止，Atto 3是基于400伏特的技術，就像大多數其他電動汽車一樣，但它的平臺形式也支持800伏特的技術。如果這輛車成功了，并且數據允許的話，他們還會考慮制造800伏的版本，這就意味著，這輛車可以比現在充電更快。

8:05

EmmanuelSch?fer(English):

The display here is really small.It only has the most important formation,so,it"s really

minimalistic.And I think I like that.

這里的展品真的很小。它只有最重要的結構，所以，它真的很簡約。我覺得我喜歡這樣。

8:20

EmmanuelSch?fer(English):

The Atto 3has a power output of 150kilowatts and it can go up to 160kilometers an hour. That is not exactly fast,but considering that you want to save energy,it"s absolutely okay.And also considering -at least where I live,in the area in Germany -you won"t find a lot of Space where you can go any faster than 130kilometers an hour,because either there is Some traffic jam or there are some road works.Anything could be there,so 160is more than enough.

Atto 3的輸出功率為150千瓦，時速可達160公里。這并不是很快，但考慮到你想節約能源，這是絕對可以接受的。同時考慮到——至少在我居住的德國地區——你不會發現有很多空間可以讓你以每小時130公里以上的速度行駛，因為要么有交通堵塞，要么有道路施工。會有各種情況，所以160km的時速就足夠了。

8:58

Emmanuel Sch?fer (English):

The BYD Atto 3 is a really nice car. I enjoyed driving it. I had a lot of fun in the interior and the safety aspect of the battery technology is really interesting. The Battery of BYD will neither explode nor will it emit smoke and that shows how good of a technology that actually is.

比亞迪 Atto 3是一輛非常不錯的車。我很享受駕駛它。我有發現這款車在內飾上有很多亮點，在電池的安全技術方面是真正吸引人的。比亞迪的電池既不會爆炸，也不會排放煙霧，這表明這項技術實際上是多么優秀。

9:21

All in all the Atto 3 is a nicely designed car that offers a lot of driving pleasure and some well thought out ideas, such as the rotating touch display, the built-in “guitar” in the door and of course the safe battery packs. On the down side the door handle is counter intuitive, the climate control is touch-based and the lane assist is a little too motivated.

總而言之，Atto 3是一款設計精良的汽車，它提供了許多駕駛樂趣和一些經過深思熟慮的想法，比如旋轉觸摸顯示屏、車門內置的“吉他”，當然還有安全的電池組。在下方的門把手是反直覺，車內空調溫度控制是觸摸式和車道輔助是有點太積極

視頻里面有一些信息還是挺重要的，其中主持人提到在歐洲38,000歐元（28萬人民幣左右）的售價，找不到同價位具備ATTO 3所有功能的其他車。這個言簡意賅的說明了比亞迪的產品競爭力。這款車在國內售價16萬起，海外售價貴了10萬的情況下，是否還有競爭力，我一直都有這個疑問，這個視頻給了我答案。

另外就是主持人對刀片電池安全性的介紹，很顯然，新能源汽車安全性是歐洲客戶很看重的要點，這也是比亞迪最強的競爭力之一。

比亞迪的海外市場，大有可為。十幾年前，海外就是憑借歐洲3G市場爆發，取得了海外市場的突破。希望今天同樣從深圳出發的比亞迪，書寫更大的宏大敘事。

關鍵詞： 電動汽車 產品測試 輔助功能